Extended Brand

Departments, disciplines, programs, college services, and student organizations may extend the college brand on a limited basis. Entities may use badges, icons, artwork, graphics, and secondary colors that are coordinated with but do not replace the primary college brand.

Extended branding is used to differentiate inward-facing communication, advertising, and promotion directed at the local campus community. It may also be used in support of grant-funded programs and partnerships. Limited use includes items such as academic pathways, student activities, special events, apparel, signage, banners, and promotional items. Extended brand designs should be developed by Creative Services and approved by the MRC.