Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. Fulfills a portion of the Associate of Science degree in Business with a Major Concentration in Marketing.
Program Learning Outcomes
Upon successful completion of this program, students should be able to:
- Develop and implement marketing strategies.
- Develop a comprehensive marketing plan.
- Construct and implement a promotional program.
- Research and analyze consumer decision parameters.
|Required Courses (15 units)||Units|
|BUS-10/10H||Introduction to Business||3|
|MKT-20||Principles of Marketing||3|
|Techniques of Selling
This Program Pathway will allow a full-time student to complete this program in 6 months. For students who require a part time pathway, please see a counselor for more information