Industry Marketing

Certificates & Degrees - CE879
Business Administration

Industry Marketing

Prepares individuals in the main areas of marketing: marketing management, digital marketing, advertising, retail management and sales.  Fulfills all marketing courses required in Associates of Science Business Administration Marketing Concentration.

Program Learning Outcomes

Upon successful completion of this program, students should be able to:

  • Apply knowledge in the main areas of marketing fields, including marketing management, digital marketing, advertising, retail management, sales, and business.

  • Demonstrate the importance, responsibility, and legal and ethical practice of marketing.

  • Apply knowledge to prepare for industry certifications in Professional Certified Marketer as well as in Digital Marketing.

Required Courses (15 units) Units
BUS-10/10H Introduction to Business / Honors Introduction to Business 3
MKT-25 Marketing for Professionals 3
MKT-40 Advertising 3
MKT-43 Digital Marketing 3

BUS-43
Or
MKT-41
Or
MKT-42

Global Marketing
Or
Techniques of Selling
Or
Retail Management

3
Or
3
Or
3

This Program Pathway will allow a full-time student to complete this program in 6 months. For students who require a part time pathway, please see a counselor for more information