Business Administration - Marketing Concentration
Business Administration - Marketing Concentration
This program prepares individuals to strategize business goals into product offerings that consumer and business markets perceive as value. The program introduces the major areas of marketing including marketing management, strategy formulation, brand positioning, target market selection, consumer behavior, promotional mix, digital marketing, retail management, and sales for domestic and global markets.
Program Learning Outcomes
Upon successful completion of this program, students should be able to:
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Develop and implement marketing strategies incorporating knowledge of marketing management, promotion, digital marketing, retail management, and/sales.
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Develop marketing strategies reflecting business goals and the positioning of the business’ brand(s).
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Design marketing strategies utilizing research and analysis of consumer decision process and consumer behavior.
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Use technology to analyze business decisions and to enhance business communications.
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Apply basic business and accounting calculations and analyses. Have an understanding of legal practices relating to business.
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Apply sound management practices.
| Required Courses (30 units) | Units | |
| ACC-1A | Principles of Accounting | 3 |
| BUS-10/10H | Introduction to Business / Honors Introduction to Business | 3 |
| BUS-18A | Business Law I | 3 |
| BUS-20 | Business Mathematics | 3 |
| BUS-22 or BUS-24 |
Management Communications or Business Communication |
3 or 3 |
| CIS-1A | Introduction to Computer Information Systems | 3 |
| MKT-20 or MKT-25 |
Principles of Marketing or Marketing for Professionals |
3 or 3 |
| MKT-40 | Advertising | 3 |
| BUS-43 or MKT-41 or MKT-42 |
Global Marketing or Techniques of Selling or Retail Management |
3 or 3 or 3 |
| MKT-43 | Digital Marketing | 3 |
NOTE: Students must complete all Business Administration Major Core Requirements and must complete Major Concentration Requirements (total of 30 units) in order to receive the certificate in the concentration area of their choice.
Associate of Science Degree
The Associate of Science Degree in Business Administration with a Major Concentration will be awarded upon completion of the degree requirements, including general education and other graduation requirements as described in the college catalog.
This Program Pathway will allow a full-time student to complete this program in 12-18 months. For students who require a part time pathway, please see a counselor for more information